In a first for the hospitality industry, Hilton Worldwide has announced its guests will have unprecedented choice and control over their entire hotel stay with the ability to check-in and choose their exact room from digital floor plans, as well as customise their stay by purchasing upgrades and making special requests for items to be delivered to their room, on their mobile devices, tablets and computers.

Guests also will be able to check-out using these personal technology devices and by the end of 2014, digital check-in and room selection will be available at more than 4,000 Hilton Worldwide properties across 11 brands in 80-plus countries via members' Hilton HHonors accounts.

And in a huge move, the company has also announced that guests will be able to use their smartphone as their room key in majority of hotel rooms by 2016.

Once a room is booked, the process for guests to manage their stay is as follows:

• Room selection: At 6 a.m. the day before a booked stay, Hilton HHonors members can sign into their account via their mobile device, tablet or computer to check-in and choose their preferred room through floor plan maps or lists populated from the hotel's available inventory. Photos of rooms are also available to help with their selection. Hilton's digital lobby function is updated in real-time, so guests no longer have to wait until they are physically in the hotel lobby to be assigned a room;
• Special requests: After choosing a room, guests can further customize their stay at full-service hotels by purchasing upgrades and requesting specific amenities to be delivered to their room before arrival;
• Room key: Next year, the company will begin to equip its hotel rooms with the technology for doors to be unlocked with guests' smartphones, enabling them to go straight to their rooms upon arrival. For now, once they arrive on property, guests simply pick up their room key from the front desk, a streamlined process since the guest's payment information and other details are already verified through their Hilton HHonors account prior to arrival;
• Check-out: Guests can bypass the front desk upon departure as their bill will be automatically sent to their email address.

By the end of 2016, Hilton says the majority of its rooms system-wide will be equipped with this functionality.


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30/07/14.