Dan Gregory

Dan Gregory

Daniel Gregory is the founder and CEO of The Impossible Institute TM, an Innovation and Engagement organisation that advises management and sales departments on what truly drives their customers and employees, builds highly-functioning, multidisciplinary teams with collaborative intelligence, applies discipline to creativity, removing the randomness and imitation from innovation and strategic planning, and advises the C-suite and Boards on how to lead with the power of a purposeful and compelling identity in a rapidly changing world.

The strategic and creative lead behind the most successful new product launch in Australian history, the most extraordinary brand resurrection achieved anywhere in the world as well as the most successful magazine and financial services launches of the past two decades; Dan has developed new product lines for corporations such as Coca-Cola and Unilever, invented new media formats for Murdoch Magazines, created interaction systems for categories as diverse as fast food chains and government departments and launched internal and external engagement campaigns for companies and brands as varied as Aussie Home Loans, the National Rugby League, New Ltd, Vodafone and MTV in the US and Russia.

A passionate educator and mentor, he has worked as a director and lecturer at Australia's premier creative school, AWARD, taught post-graduate students at Macquarie and Sydney Universities as well as privately mentoring CEOs and non-executive board members.

In a 20 year history as a thought leader in marketing, NPD and communications, he has won countless awards around the world for creativity, effectiveness and ROI, including the coveted "Agency of the Year" only three years after founding the groundbreaking advertising agency VCD with partners George Betsis and Kieran Flanagan.

A strong believer in hands on knowledge and experience over a reliance on untested and speculative academic theory, Dan created the "What I wish I knew at 18" book series to research the wisdom of hindsight before co-authoring "Shift" with his business partner Kieran, an insightful look into the future of our markets, the media, our culture and our values.

Dan is a captivating speaker whose business acumen is matched by a rapier wit and rare human insight gained during a three year sabbatical working on the UK and US stand-up comedy circuits - skills put to great use in front of 1.5 million Australians as a regular on ABC TV's The Gruen Transfer and morning news programs.

He also sits as the Creative Chair for New Republique, the most innovative digital content company in Australia, and is a rare evangelist for truth in a world of spin who helps his clients build brands and ideas on purpose.

Dan Gregory helps business create engagement at every level and customer touchpoint, identifies the things that pull our strings, builds team and departmental collaboration into a productive KPI not some touchy feely "nice to have" and helps organisations innovate and lead with intention and meaning. In doing so, Dan hopes to turn Impossible Thinking TM into an epidemic.


Drive: What makes us buy and buy in

In a challenging business environment where our capacity to persuade and engage determines our results, drives successful sales and marketing and is a measure of modern leadership, organisations and individuals must understand the hidden driver that motivates human beings at their core. This goes far beyond logic based reasoning and even emotional manipulation. In this insightful and motivating presentation, Dan will:
  • Identify the key driver to all human behaviour
  • Provide clarity around why one size doesn't fit all
  • Establish a process for overcoming objection through four simple motivations
  • Give your organisation the tools it needs to have customers buying and employees buying in
  • WE-Q: Working with collaborative intelligence

The hyper-specialisation and interconnectedness of the modern workforce make the capacity for intelligent collaboration a must have, not some touchy, feely nice to have. However few orgnisations can generate inter-departmental cooperation, let alone coordinating multiple organisational cultures. In this interactive presentation, Dan and his business partner Kieran Flanagan will facilitate:

  • How "I can't" but "we can"
  • Why conflict is critical to collaboration
  • A process for unleashing the multiple skill sets within your organisation
  • The tools managers need to activate every member of their team

Innovation on Purpose: What you make is who you are

In a world of change it is our capacity to innovate that keeps us competitive, yet too often the process of innovation is left to random invention, or worse still, trend watching and late adoption. So it should come as no surprise that the majority of corporate innovative processes meet with market place failure. In this business critical presentation, Dan will demonstrate:

  • The the next big thing is already in your organisations' dna
  • How to turn your people into a creatively competitive machine
  • Why innovation must be congruent with the vision of the companies leadership
  • That ideas are impotent without action

Shift: The way we shift perceptions, people and products is shifting

The rate of change in our society, our values, the media, the market place and our businesses is unprecedented in history. It is our capacity to understand the implications and uses of these shifts, rather than falling victim to them, that determines our success. In this challenging and exciting presentation, Dan will reveal:

  • The possibilities these shifts offer us as individuals and organisations
  • The fundamental shifts that are changing our culture, communications and companies
  • Where those shifts are taking us from and to (and the threats if we don't keep up)
  • The latent possibilities that are just waiting for us when we get in front of the game

Gravity: How to lead with engagement, alignment and attraction

There has been a fundamental change in the way we engage people as leaders, employers and businesses taking us from an era of push and ushering in an age of pull. This understanding is critical to the success of any leader, movement or manager. In this compelling presentation, Dan will cover.

  • The elements of gravity and how to create it
  • The traits common to successful leaders, products and movements
  • How to create alignment within organisations, teams and markets
  • The actions required to attract volunteers and create followers


"Dan's talk had the room engaged from the outset and took our team on a 90 minute journey, resulting in eyes and minds being opened to new opportunities. The feedback after the event was overwhelmingly positive and we wouldn't hesitate in working with Dan again in the future."
- Merck Sharp Dohme

"Charming, witty and entertaining were the adjectives used to describe Dan's presentation and the industry knowledge that Dan holds is second to none. Recommended listening."

"Seeking counsel of experts is the best way to do things right, the first time. Over one hundred leaders in the real estate industry left our convention buzzing with possibilities after just over an hour with Dan. If you need an advertising, marketing, social media consultant - or an excellent convention speaker - if you don't engage Dan Gregory, in my opinion, you have rocks in your head."
- Pittard Training Group

For more information contact us on 1300 764 906 by Email or complete an Enquiry Form